| Posted By |
Message |
| Pages: [1] 2 3 4 >> |
Nifheim
allo
Member since 1/09 5476 total posts
Name:
Jennifer
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Original Article Here
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.
According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.
They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18. Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.
He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.
In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.
In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.
One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.
After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
|
Posted 5/8/13 9:42 AM  |
| |
|
Long Island Weddings
Long Island's Largest Bridal Resource |
AngnShaun
Sisters
Member since 1/10 21015 total posts
Name:
Ang
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
i heard this on the radio this morning...
Ive never seen more "vanilla" clothing than A&F... he needs to get a grip on himself.
|
| Posted 5/8/13 9:45 AM |
| |
|
Eunyboo
<3
Member since 7/12 4376 total posts
Name:
E
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
I'm giving a big SIDE-EYE to this whole entire article. Eff A&F. 
|
| Posted 5/8/13 9:48 AM |
| |
|
Tulips915
................
Member since 8/08 6851 total posts
Name:
Me
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
What an a$$hole!!!!!!! I really hope his sales drop!
Thank god I don't shop in that store
|
| Posted 5/8/13 9:50 AM |
| |
|
jellybean78
:)
Member since 8/06 13103 total posts
Name:
Mommy
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
So fat people can't be good looking I don't know cuz I've met a whole lot of ugly skinny people. He sounds like a real asss
|
| Posted 5/8/13 9:54 AM |
| |
|
NervousNell
Just another chapter in life..
Member since 11/09 54921 total posts
Name:
..being a mommy and being a wife!
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
|
| Posted 5/8/13 9:55 AM |
| |
|
AngnShaun
Sisters
Member since 1/10 21015 total posts
Name:
Ang
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by NervousNell
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
its only womens clothes that he wont sell... he sells bigger mens clothes because athletes are big...
|
| Posted 5/8/13 9:56 AM |
| |
|
lynnd126
LIF Adult
Member since 3/11 2630 total posts
Name:
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
It's funny bc in hs and college when a&f was popular I was always just a little thick- wore like a size 10/12, and the largest size in a&f would be like skin tight squeezing me to death. That made me feel soooo fat. Now as an adult, knowing those were actually my "skinny days", lol, FU to them for making me feel that way!
Message edited 5/8/2013 9:59:03 AM.
|
| Posted 5/8/13 9:58 AM |
| |
|
NervousNell
Just another chapter in life..
Member since 11/09 54921 total posts
Name:
..being a mommy and being a wife!
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by AngnShaun
Posted by NervousNell
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
its only womens clothes that he wont sell... he sells bigger mens clothes because athletes are big...
Ah. The logic. Got it.
Men can be bigger because they are "athletes"
Lareger women are just FATTIES!
What a freakin loser.
|
| Posted 5/8/13 9:59 AM |
| |
|
Bearcat
Love my little girls!!! <3
Member since 6/10 10818 total posts
Name:
E
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by NervousNell
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
Apparently he is NOT easy on the eyes!
I worked at A+F for a few years in college and this is just horrible. I wish I had known.
ETA: I just looked up a picture of him (I hadn't seen it when I wrote this a few minutes ago). He looks kind of plastic.
Message edited 5/8/2013 10:01:52 AM.
|
| Posted 5/8/13 9:59 AM |
| |
|
NervousNell
Just another chapter in life..
Member since 11/09 54921 total posts
Name:
..being a mommy and being a wife!
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by Bearcat
Posted by NervousNell
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
Apparently he is NOT easy on the eyes!
I worked at A+F for a few years in college and this is just horrible. I wish I had known.
You must be ULTRA HOT to have gotten in there! Kudos!
|
| Posted 5/8/13 10:00 AM |
| |
|
Bearcat
Love my little girls!!! <3
Member since 6/10 10818 total posts
Name:
E
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by NervousNell
Posted by Bearcat
Posted by NervousNell
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
Apparently he is NOT easy on the eyes!
I worked at A+F for a few years in college and this is just horrible. I wish I had known.
You must be ULTRA HOT to have gotten in there! Kudos!
|
| Posted 5/8/13 10:02 AM |
| |
|
AngnShaun
Sisters
Member since 1/10 21015 total posts
Name:
Ang
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
it was the bewbies! lol
|
| Posted 5/8/13 10:06 AM |
| |
|
ElizaRags35
My 2 Girls
Member since 2/09 20494 total posts
Name:
Me
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Douche. I wouldn't buy his clothes that all look the same and all have A&F somewhere written on it even if I could. And the only reason I shopped there when I was a teen was to get a bag with a hot guy on it. A&F is just a more expensive Old Navy
|
| Posted 5/8/13 10:06 AM |
| |
|
|
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
the ceo looks like a younger gary busey. woof
|
| Posted 5/8/13 10:12 AM |
| |
|
nraboni
Uggh...
Member since 10/09 6905 total posts
Name:
Nicole
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by NervousNell
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
|
| Posted 5/8/13 10:13 AM |
| |
|
AngnShaun
Sisters
Member since 1/10 21015 total posts
Name:
Ang
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by nraboni
Posted by NervousNell
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
IMAGE
IMAGE
IMAGE
he didnt miss a branch on the ugly tree... hes got nerve!
|
| Posted 5/8/13 10:14 AM |
| |
|
ElizaRags35
My 2 Girls
Member since 2/09 20494 total posts
Name:
Me
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by nraboni
Posted by NervousNell
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
IMAGE
IMAGE
IMAGE
OOOF!!!
|
| Posted 5/8/13 10:14 AM |
| |
|
AngnShaun
Sisters
Member since 1/10 21015 total posts
Name:
Ang
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Now i cant get LFOs Summer Girls out of my head either.
|
| Posted 5/8/13 10:19 AM |
| |
|
springchick
make a wish
Member since 5/08 3566 total posts
Name:
justask
|
Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
he was probably bullied and really uncool in school and now want to be part of the cool crowd
|
| Posted 5/8/13 10:20 AM |
| |
|
saraH
happy birthday sweet kate!
Member since 5/05 16555 total posts
Name:
I know that God exsists, I held her in my arms...
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
He reminds me of the guys that used to own studio 54. Both are geeks desperately trying to be one of the cool kids. Ridiculous.
I haven't shopped in that store in years and won't be anytime soon.
|
| Posted 5/8/13 10:20 AM |
| |
|
NervousNell
Just another chapter in life..
Member since 11/09 54921 total posts
Name:
..being a mommy and being a wife!
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by nraboni
Posted by NervousNell
Wow- way to promote bullying in school and cliques.
Only the good looking kids are cool
Only the good looking kids are popular.
Eveyone else is an outcast.
This guy is a shallow, superficial asshole and exactly what is wrong with this country.
I wonder what HE looks like?
Is he a GQ model?
Is HE allowed to wear those clothes?
IMAGE
IMAGE
IMAGE
Wow! You know what they say about those who live in glass houses?
He really should NOT be throwing any stones!
|
| Posted 5/8/13 10:23 AM |
| |
|
ItsaJoya19
my cup runneth over
Member since 1/10 2949 total posts
Name:
E
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
I had a taste of his ugly when I worked for A&F for a verrrrrry short time in college. I worked at Roosevelt Field, and they were coming for a visit. The managers set up the sales associates so that the "best looking" were in the front and the "least best looking" were in the back of the store. We had to have our outfits approved by the manager. No one could be wearing the same shirt/accessory/ect.
Needless to say, I didn't work there much longer after that. That store was full of superficial assholes.
|
| Posted 5/8/13 10:24 AM |
| |
|
neener1211
:-)
Member since 4/07 22952 total posts
Name:
J
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Well I may be fat, but I'm certainly not ugly. Dude needs to buy a mirror and visit a plastic surgeon. WOOF!!!!
|
| Posted 5/8/13 10:29 AM |
| |
|
ElizaRags35
My 2 Girls
Member since 2/09 20494 total posts
Name:
Me
|
Re: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
Posted by AngnShaun
Now i cant get LFOs Summer Girls out of my head either.
ME TOO!!!!!
|
| Posted 5/8/13 10:30 AM |
| |
|
| Pages: [1] 2 3 4 >> |
