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Honda's New Ad
Thought I would share, I think this is so cool.
Click to view.
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatica! really as soon as they become wet. It looks a bit weird in the commercial.
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Posted 4/20/06 10:42 PM  |
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Long Island Weddings
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MrsERod
Praying for Everyone.
Member since 5/05 26170 total posts
Name:
MrsERod™®
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Re: Honda's New Ad
VERY COOL!!! 
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| Posted 4/20/06 10:46 PM |
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MelToddJulia
Love my Family!
Member since 7/05 29064 total posts
Name:
Mel
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Re: Honda's New Ad
That was cool!
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| Posted 4/20/06 10:59 PM |
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dpli
Daylight savings :)
Member since 5/05 13973 total posts
Name:
D
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Re: Honda's New Ad
Very cool!
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| Posted 4/20/06 11:10 PM |
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ssbride05
:-)
Member since 5/05 2654 total posts
Name:
Jennifer
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Re: Honda's New Ad
VERY cool... thanks for sharing....
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| Posted 4/20/06 11:10 PM |
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Suezboss
LIF Infant
Member since 5/05 370 total posts
Name:
Still SueZboss
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Re: Honda's New Ad
Intersting.
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| Posted 4/20/06 11:32 PM |
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JenniferEver
The Disney Lady
Member since 5/05 18163 total posts
Name:
Jennifer
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Re: Honda's New Ad
OMG. That's incredible. I adore it!
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| Posted 4/21/06 12:21 AM |
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MissJones
I need a nap!
Member since 5/05 22134 total posts
Name:
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Re: Honda's New Ad
That is super cool!!!
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| Posted 4/21/06 10:39 AM |
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Lisa
I'm a PANK!!!
Member since 5/05 22334 total posts
Name:
Professional Aunts No Kids
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Re: Honda's New Ad
that is cool!!
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| Posted 4/21/06 10:43 AM |
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LAMGAJ28
.
Member since 10/05 6039 total posts
Name:
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Re: Honda's New Ad
That was pretty neat!
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| Posted 4/21/06 10:43 AM |
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Blu-ize
Plan B is Now Plan A
Member since 7/05 32475 total posts
Name:
Susan
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Re: Honda's New Ad
This ad was never televised but it's actually about 3 years old.
My Dad worked for a car training co and this was one of their promos.
Very cool.
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| Posted 4/21/06 10:49 AM |
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Shorty
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Member since 5/05 30390 total posts
Name:
really
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Re: Honda's New Ad
Posted by Blu-ize
This ad was never televised but it's actually about 3 years old.
My Dad worked for a car training co and this was one of their promos.
Very cool.
i knew i had seen it before!!!
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| Posted 4/21/06 10:53 AM |
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MrsS2005
Mom of 3
Member since 11/05 13118 total posts
Name:
B
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Re: Honda's New Ad
Very cool.
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| Posted 4/21/06 10:56 AM |
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LadyMaravilla
Fall Is Here
Member since 5/05 12023 total posts
Name:
Sonia
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Re: Honda's New Ad
that was cool! Great commercial!
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| Posted 4/21/06 11:08 AM |
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yankinmanc
Happy Days!
Member since 8/05 18208 total posts
Name:
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Re: Honda's New Ad
We had this ad on tv in the UK about 2 years ago, and they gave out free dvd's of it and the making of it in the papers.
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| Posted 4/21/06 1:35 PM |
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