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MsSissy
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Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Jessica Alba graced the cover of Forbes magazine in an issue titled America's Richest Self-Made Women as her fortune was pegged at $200 million.
The 34-year-old actress turned businesswoman co-founded The Honest Company in 2012 and in a short span it has gained a valuation of $1 billion with the actress holding a 15 to 20 percent stake.
Jessica was just $50 million shy of cracking the magazine's Top 50 list with Beyonce and Judge Judy tied at the 49th spot with estimated fortunes of $250 million.
Jessica was by no means resting on her laurels and was in Seoul, South Korea on Thursday to mark her company's expansion of her products to the country.
The Honest Company was inspired in 2008 when Jessica was engaged to Cash Warren and expecting their first child.
Her mother Cathy at a baby shower advised her to use baby detergent to prewash the onesies she received as gifts and Jessica used a mainstream brand.
The actress broke out in ugly red welts that reminded her of childhood problems with bad allergies, chronic asthma and regular bouts with pneumonia.
'She was the most sensitive child,' her mother Cathy told Forbes.
The detergent incident prompted Jessica to search out more natural and eco-friendly products and she even tried making her own cleaning products out of baking soda, vinegar and essential oils.
'I felt like my needs weren’t being met as a modern person. I want beautiful design like everybody else. But it shouldn’t be premium-priced, and it should, of course, be safe,' she said.
Jessica partnered with Christopher Gavigan who for seven years had a nonprofit called Healthy Child Healthy World and they started coming up with a business plan.
They teamed up with Web entrepreneur Brian Lee and fourth co-founder Sean Kane and The Honest Company startup was seeded with about $6 million.
The company in its first year of selling products reached $10 million in revenue and by 2014 that figure had climbed to $150 million.
Jessica said she and The Honest Company were just getting started.
'If we really want to make a difference in the world and people’s health, it’s billions and billions of dollars, not just one,' she said reflecting on the company's $1 billion valuation at its headquarters in Santa Monica, California.
Non-toxic and eco-friendly diapers gave The Honest Company its start and they continue to account for a large proportion of the sales.
About 75 percent of revenues come from online commerce with the majority of that from the company's $79.95 monthly bundles of diapers and wipes.
The Honest Company also sells $170 vegan-leather diaper bags, $14 organic beeswax sunscreen and $13 non-toxic and hypoallergenic laundry detergent.
Jessica rose to fame at age 19 when she starred in the James Cameron sci-fi television series Dark Angel.
She laughed about working an 86-hour week on the show that launched her career and said she now spends those 86 hours at her desk overseeing marketing and brand development for The Honest Company.
Jessica and Cash have been married since May 2008 and they have six-year-old daughter Honor and three-year-old daughter Haven together.
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Posted 5/29/15 10:00 AM  |
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StaceyWill
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
 Good for her!
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| Posted 5/29/15 10:06 AM |
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2BadSoSad
LIF Adult
Member since 8/12 6791 total posts
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Thats awesome! I LOVE LOVE LOVE the Honest Co. stuff!
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| Posted 5/29/15 10:41 AM |
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BlessedMomma
LIF Adult
Member since 12/11 6163 total posts
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Momma Bear
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Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Good for her but i hate her hahaha
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| Posted 5/30/15 7:39 AM |
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FirstMate
My lil cowboy
Member since 10/10 7790 total posts
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Girl power! Awesome!
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| Posted 5/30/15 7:58 AM |
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Sash
Peace
Member since 6/08 10312 total posts
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fka LIW Smara
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Posted by BlessedMomma
Good for her but i hate her hahaha
Me too! I was going to post the same thing!
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| Posted 5/30/15 8:07 AM |
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MsSissy
xoxoxo
Member since 3/07 39159 total posts
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Posted by Sash
Posted by BlessedMomma
Good for her but i hate her hahaha
Me too! I was going to post the same thing!
Just curious... But why?
I never see anything bad written about her and she seems pretty private. Just wondering what she's done that makes people hate her.
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| Posted 5/30/15 10:23 AM |
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BlessedMomma
LIF Adult
Member since 12/11 6163 total posts
Name:
Momma Bear
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Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Shes done a few interviews where she came off so pompeous and pretentious.
She did a comedic movie with Dane Cook and then said awful things about him and the movie. It was 1 of those Katherine Heigel moves, where the movie didn't do well and suddenly she talked trash about it.
And some other interviews too, she just doesn't always come off well.
Listen I totally admit I use Honest Co products, and I do really like her style, she dresses really on point. BUT I just don't care for her persona at all. I wouldn't go see a movie shes in, I think shes a terrible actress to top it off.
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| Posted 5/31/15 8:20 PM |
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Sash
Peace
Member since 6/08 10312 total posts
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fka LIW Smara
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
She also didn't want to be identified as a Latina and said some stupid comments. But then went on to be on the cover a Latin magazine. She's a twit. That's why I don't like her.
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| Posted 5/31/15 8:24 PM |
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Goobster
:)
Member since 5/07 27557 total posts
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:)
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
I don't like her at all for some reason. From her face to her personality. And the fact that she has a healthy company, but smokes cigarettes is such a turn off to me.
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| Posted 5/31/15 10:01 PM |
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gina409
TWINS!
Member since 12/09 27635 total posts
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g
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Re: Jessica Alba graces cover of Forbes magazine as personal fortune reaches $200 million thanks to The Honest Company
Didn't something happen with her company too
Like wasn't using natural products or something
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| Posted 5/31/15 10:38 PM |
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