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Don Draper (played by Jon Hamm) looks out on New York City in this brand new poster for Mad Men’s fourth season!

Executive producer Matthew Weiner recently chatted with EW about what to expect from the hit show’s new season.

“It’s about stripping away the things these people think define them. Once they’re taken away, they just may have to look at who they really are,” Matthew shared.

The fourth season of Mad Men premieres Sunday, July 25 on AMC.