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Kohl's New Vera Vera (by Vera Wang) Line

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TheLorax
LOVE

Member since 2/06

5581 total posts

Name:
Suzanne / SuzBride

Kohl's New Vera Vera (by Vera Wang) Line

Will be available Fall 07!

Click Me for Story

Message edited 8/24/2006 6:44:42 PM.

Posted 8/24/06 6:43 PM
 
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Beth
The Key to your new home....

Member since 2/06

24849 total posts

Name:
Beth

Re: Kohl's New Vera Vera (by Vera Wang) Line

she obviuosly forgot what happened to Halston when he sold to JCP in the 60s

edited to add- Halston was a huge high end designer in the 1960's- then he sold a line of clothing to JC penny's- it ruined him- his high end customers dropped him

now Vera Wang has expanded her business to high end china and gifts- it makes sense

but ready to wear at Kohl's- it does not make sense

now a less expensive line of wedding gowns makes sense

this does not

disclaimer- I went to FIT- this is my life

Message edited 8/25/2006 2:20:54 AM.

Posted 8/24/06 11:29 PM
 

Jenziba
?

Member since 5/05

6265 total posts

Name:
Jennifer

Re: Kohl's New Vera Vera (by Vera Wang) Line

This is very surprising...

Posted 8/24/06 11:59 PM
 

Melbernai
I am a lucky Momma!

Member since 7/05

15652 total posts

Name:
Melissa

Re: Kohl's New Vera Vera (by Vera Wang) Line

I certainly don't know much about fashion and how designers rate against eachother...

but don't a few designers have lines in Target?

I don't really know if you can compaire the two...but I don't think it is necessarily a bad thing. I just don't know why she picked Kohl's....

Posted 8/25/06 3:40 AM
 

TheLorax
LOVE

Member since 2/06

5581 total posts

Name:
Suzanne / SuzBride

Re: Kohl's New Vera Vera (by Vera Wang) Line

Yes - it said in one article they are hoping the line will be as big as Isaac Mizrahi's at Target

Posted 8/25/06 8:01 AM
 

MrsPorkChop
Twinning!!

Member since 5/05

9941 total posts

Name:
Missy

Re: Kohl's New Vera Vera (by Vera Wang) Line

I certainly dont think its a bad thing

look at martha stewart...shes sells in kmart..and shes coming out with a line for bloomies and other high end stores.
she also sels very expensive furniture. i dont think the kmart thing hurt her at all

and i doubt the interest in vear wang wedding dresses, shoes and high end barware and chine will decrease at all

Posted 8/25/06 8:44 AM
 

Christine
2nd verse same as the 1st

Member since 5/05

15287 total posts

Name:

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by preshy7

and i doubt the interest in vear wang wedding dresses, shoes and high end barware and chine will decrease at all



This is what I was thinking. There's a huge difference between high end wedding/special occasion/formal wear opposed to moderately priced day wear. They are not competing markets at all so I think it could be a success for both Vera Wang & Kohls.

Posted 8/25/06 10:47 AM
 

Tany
Becoming a different woman

Member since 5/05

24460 total posts

Name:
Tania

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by Beth1210

she obviuosly forgot what happened to Halston when he sold to JCP in the 60s

edited to add- Halston was a huge high end designer in the 1960's- then he sold a line of clothing to JC penny's- it ruined him- his high end customers dropped him

now Vera Wang has expanded her business to high end china and gifts- it makes sense

but ready to wear at Kohl's- it does not make sense

now a less expensive line of wedding gowns makes sense

this does not

disclaimer- I went to FIT- this is my life



I have to agree with Beth, she should stick with what she does best, wedding gowns.

Posted 8/25/06 11:04 AM
 

LadyMaravilla
Fall Is Here

Member since 5/05

12023 total posts

Name:
Sonia

Re: Kohl's New Vera Vera (by Vera Wang) Line

I guess it depends on what her line loks like, Issac Mizrahi has great stuff at Target & his line does very well.

Posted 8/25/06 12:34 PM
 

SweetTooth
I'm a tired mommy!

Member since 12/05

20105 total posts

Name:
Lauren

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by LadyLainez

I guess it depends on what her line loks like, Issac Mizrahi has great stuff at Target & his line does very well.



Also the Mossimo stuff at target has done very well.

Posted 8/25/06 12:42 PM
 

Nicole728
My Happy Girl

Member since 7/06

8198 total posts

Name:
Me

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by LadyLainez

I guess it depends on what her line loks like, Issac Mizrahi has great stuff at Target & his line does very well.



agreed...and kohl's sells nice things so i don't think its a bad move

Posted 8/25/06 2:49 PM
 

Beth
The Key to your new home....

Member since 2/06

24849 total posts

Name:
Beth

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by TheLorax

Yes - it said in one article they are hoping the line will be as big as Isaac Mizrahi's at Target



his career was down the drain when he went into Target- he had nothing to lose

you can't compare the 2

Posted 8/25/06 5:27 PM
 

Beth
The Key to your new home....

Member since 2/06

24849 total posts

Name:
Beth

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by preshy7

I certainly dont think its a bad thing

look at martha stewart...shes sells in kmart..and shes coming out with a line for bloomies and other high end stores.
she also sels very expensive furniture. i dont think the kmart thing hurt her at all

and i doubt the interest in vear wang wedding dresses, shoes and high end barware and chine will decrease at all



Martha is going into Macy's- exclusively- no other stores- for at least the next 3 years

Posted 8/25/06 5:29 PM
 

Ophelia
she's baaccckkkk ;)

Member since 5/06

23378 total posts

Name:
remember, when Gulliver traveled....

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by Beth1210

Posted by TheLorax

Yes - it said in one article they are hoping the line will be as big as Isaac Mizrahi's at Target



his career was down the drain when he went into Target- he had nothing to lose

you can't compare the 2



she's right about that. Isaac is more of a "personality" in the "real" fashion world. I don't think he is even designing high end anymore at all.

but another poster had a point. I think b/c her high end lines (wedding related) will be so different than a ready to wear Kohl's collection she will do fine. Her high end stuff is specialized, so she won't be alienating anyone.

also, the 80's was a different time...

Posted 8/25/06 5:37 PM
 

conigs25
So in love with this kid!

Member since 5/06

11197 total posts

Name:
Michele

Re: Kohl's New Vera Vera (by Vera Wang) Line

WOW Im surprised. I wonder what itll be like

Posted 8/25/06 5:41 PM
 

Beth
The Key to your new home....

Member since 2/06

24849 total posts

Name:
Beth

Re: Kohl's New Vera Vera (by Vera Wang) Line

I don't think it makes sense from a business point of view- in maintaing brand imagine and intergrity

but from a $$$$ point of view- I can see why she is doing it

I would rather see her do a less expensive line of wedding dresses- I think that would be better for her

Posted 8/25/06 5:52 PM
 

MABLE03
I <3 SATC

Member since 6/06

4563 total posts

Name:
Fabulous

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by Beth1210

I don't think it makes sense from a business point of view- in maintaing brand imagine and intergrity

but from a $$$$ point of view- I can see why she is doing it

I would rather see her do a less expensive line of wedding dresses- I think that would be better for her




Not really b/c then the people who buy her high end wedding dresses just for the sake of saying " I'm wearing wang" will go elsewhere. Now you have people not in the same legue/class or whatever you want to call it wearing a vera wang wedding gown.... it would not be good for her high end line at all IMO

Message edited 8/25/2006 6:08:32 PM.

Posted 8/25/06 6:07 PM
 

Beth
The Key to your new home....

Member since 2/06

24849 total posts

Name:
Beth

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by MABLE03

Posted by Beth1210

I don't think it makes sense from a business point of view- in maintaing brand imagine and intergrity

but from a $$$$ point of view- I can see why she is doing it

I would rather see her do a less expensive line of wedding dresses- I think that would be better for her




Not really b/c then the people who buy her high end wedding dresses just for the sake of saying " I'm wearing wang" will go elsewhere. Now you have people not in the same legue/class or whatever you want to call it wearing a vera wang wedding gown.... it would not be good for her high end line at all IMO



it's better then her selling clothes at Kohl's IMO- personally I think she has lost some clout to Monquie Luillhier (spelling) you her less and less about Vera Wang gowns

which is why I think a lower line of wedding gowns would be better for her



Posted 8/25/06 6:35 PM
 

Christine
2nd verse same as the 1st

Member since 5/05

15287 total posts

Name:

Re: Kohl's New Vera Vera (by Vera Wang) Line

I think the exact opposite - wedding gowns with a lower price point would compromise her original line. IMO there would be nothing extraordinary about wearing a Vera Wang wedding gown if one can be purchased for 3k instead of 10K.

Posted 8/25/06 9:15 PM
 

Beth
The Key to your new home....

Member since 2/06

24849 total posts

Name:
Beth

Re: Kohl's New Vera Vera (by Vera Wang) Line

Posted by Christine

I think the exact opposite - wedding gowns with a lower price point would compromise her original line. IMO there would be nothing extraordinary about wearing a Vera Wang wedding gown if one can be purchased for 3k instead of 10K.



almost every designer has a lower end line

Prada- Mui Mui
Micheal Kors- Micheal

of course now I am at a loss-
Ralph Lauren sells purple lable $$$$$ and polo jeans $

Donna Karen and DKNY jeans

fashion shows and couture are not what makes money for fashion houses and designers- it's the perfume, sunglasses and other lower end products that make them profitable

fashion shows are to for PR and promotion

Posted 8/25/06 10:45 PM
 
 

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