PAMELA Anderson had the dinner date from hell when her pal, "Hollywood Madam" Heidi Fleiss, set her up with wealthy playboy Steve Bing, who fathered a son with Elizabeth Hurley and another son with the wife of Kirk Kerkorian. "He kept telling her she was beautiful, but that doesn't work with Pam," a source close to Fleiss told Us Weekly. Anderson, who split from Kid Rock last month, "likes guys who are a little rough with her." The rendezvous was such a flop, she was home by 9:30 p.m. Bing's rep didn't return calls and Anderson's mouthpiece pooh-poohed the report