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Rashida Jones (in Thread Social) puts the squeeze on costar Paul Rudd at the premiere of I Love You, Man during the 2009 SXSW Film Conference and Festival on Friday (March 13) in Austin, Texas.

I Love You, Man is about a newly engaged guy Peter (Rudd) who sets out to make a new best friend, Sydney (Jason Segel), to be the “Best Man” for his wedding. After setting out on some bizarre “man-dates,” Peter befriends Sydney and the closer the two men get the more Peter’s relationship suffers with his fiancee (Jones). This ultimately forces Peter to choose between his new best friend and his fiancee.