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tesco virtual supermarket in a subway station
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nrthshgrl
It goes fast. Pay attention.
Member since 7/05 57538 total posts
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tesco virtual supermarket in a subway station
n a campaign designed by the seoul branch of advertising agency cheil, tesco homeplus supermarket opened last fall
a virtual grocery store in a south korea subway station, permitting users to shop using their smartphones.
a large, wall-length billboard was installed in the station, designed to look like a series of supermarket shelves
and displaying images and prices of a range of common products. each sign also includes a QR code.
users scan the code of any product they would like to purchase, thereby adding it to their online shopping cart.
after the web transaction is completed, the products are delivered to the user's home within the day.
the strategy makes productive use of commuters' waiting time,
while simultaneously saving shoppers time spent going to the supermarket.
http://www.designboom.com/weblog/cat/16/view/15557/tesco-virtual-supermarket-in-a-subway-station.html/ 
Message edited 4/22/2012 6:29:16 AM.
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Posted 4/22/12 6:28 AM  |
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headoverheels
s'il vous plaît
Member since 6/07 42079 total posts
Name:
LB
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Re: tesco virtual supermarket in a subway station
Genius! I love that, and I would totally use it
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| Posted 4/22/12 7:28 AM |
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yankinmanc
Happy Days!
Member since 8/05 18208 total posts
Name:
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Re: tesco virtual supermarket in a subway station
Tesco are the Walmart of the UK and I hate them.
However, they had an iPhone app where you can scan any barcode and it makes a shopping list and it links to your online shopping.
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| Posted 4/22/12 7:52 AM |
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CouponKT
Our family is complete
Member since 6/06 16494 total posts
Name:
K
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Re: tesco virtual supermarket in a subway station
Posted by yankinmanc
Tesco are the Walmart of the UK and I hate them.
However, they had an iPhone app where you can scan any barcode and it makes a shopping list and it links to your online shopping.
Peapod has that!
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| Posted 4/22/12 2:37 PM |
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liadorbs
LIF Adult
Member since 11/10 1221 total posts
Name:
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Re: tesco virtual supermarket in a subway station
This is awesome! I'd absolutely use that.
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| Posted 4/22/12 4:58 PM |
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RoleModel
LIF Adolescent
Member since 4/08 500 total posts
Name:
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Re: tesco virtual supermarket in a subway station
Peapod has a similar thing in Philly, I'm surprised they haven't rolled it out in this area.
http://www.retailwire.com/public/images/discussions/15811/peapod-billboard.jpg
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| Posted 4/22/12 10:56 PM |
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