"Cocaine" Energy Drink

It says it is 350 x stronger than Red Bull - that seems like it could be dangerous!

September 17, 2006 -- A new energy drink that crashed runway parties last week is called Cocaine, and its makers are billing it as "the legal alternative" to the white powder drug.
The drink's maker maintains that "doing Cocaine" - the beverage, that is - gives you a bigger and better high without the crash that other energy drinks cause.

They say a high hits you within five minutes, followed by a caffeine boost 15 minutes later. But hold on - the ride lasts five hours and the concoction is "350 percent stronger than Red Bull," they claim.

They argue that the effect is part chemical - this drink uses "simple" sugars that don't need to be broken down by the body to create a sugar buzz, and a much larger dose of vitamin B12 - and part psychological.

"When a person sees the name of the drink, some psychological effect happens and the person is already experiencing the energy buzz before they even open the can," speculates Cocaine inventor Jamey Kirby, whose company, Redux Beverages, is based in Las Vegas.

"I can think of no other product except real cocaine that could have that effect on the public," he said.

Does it get you high?

Taste-testers say the drink, which tastes something like a "liquid cherry Jolly Rancher" candy, hits you hard.

"It does give you a little rush," said one sipper of Cocaine, which is slated to be sold in nightclubs Mannahatta, Identity and Stereo, as well as groceries like West Side Gourmet, this fall.

"It's like I'm high . . . I keep bobbing my head to the music," said the guinea pig.

Another taster, however, hated the feeling the drink gave her. "I don't like the tingly feeling in my chest. I feel my heart racing - and I'm not being paranoid . . . I feel looped!"

Another said it led to an immediate and irritating onset of heartburn.

Kirby confessed that an ingredient was added to slightly numb the throat to add an oral sensation - much like cocaine does.

The company is marketing the drink to partiers instead of health nuts and workaholics, and has attracted rock-industry investors like Curt Cuomo, a Grammy-nominated writer and producer famed for penning KISS hits like "Psycho Circus."

It's so new, health experts haven't weighed in yet.

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Message edited 9/20/2006 8:22:15 AM.

Re: "Cocaine" Energy Drink

Re: "Cocaine" Energy Drink

Posted by Redhead

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My Mom told me about this today and I thought she was pulling my leg, guess not

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so appropriate that it debuted at fashion week.

eta: i don't like red bull, so i'm certainly not going to like this.

Message edited 9/19/2006 7:12:55 PM.

Re: "Cocaine" Energy Drink

what a great message to kids

i thought the same of the whole Herbal Extascy, Cloud Nines and what not

sad that people try to get popularity by using a drugs name

Re: "Cocaine" Energy Drink

are they selling it to adults only???

could you imagine the effect it would have on children?

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Posted by Redhead

sad that people try to get popularity by using a drugs name

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I can just see the headlines now...

"young teen dies from Cocaine soft drink OD"



Red has a good point, this is NOT a good message for kids - or our society.

Re: "Cocaine" Energy Drink

Posted by SweetestOfPeas

I can just see the headlines now...

"young teen dies from Cocaine soft drink OD"



Red has a good point, this is NOT a good message for kids - or our society.

Re: "Cocaine" Energy Drink

it might actually be good. there are so many drug addicts out there, especially on the club scene. if this stuff is good enough, why not drink it instead of sniff coke? it is just made out of sugars, etc., so it's def better than the hard stuff.

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i'll stick to the regular cocaine

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Posted by Lolita4Life

i'll stick to the regular cocaine

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i tried it and i like it! it kinda tastes like a jolly rancher!!! i dont think they're trying to glorify drugs or anything, i just think they were trying a name that would get people's attention. look, we're all talking about it so i guess it worked!!!

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i dont know if i feel it "glorifies" drugs exactly, but i def think they are aiming for a certain clientele..... they want you to think itll be the same as doing coke......


which not for nothing, it wont be




i think the whole thing is dumb. the last thing we need is anohter energy drink. red bull gives me anxiety and makes my chest hurt, i cant imagine what htis one is like

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What is this world coming to????
This is absolutely ridiculous and disgusting. The freakin name it COCAINE?????? Yeah - that's not glorifying drugs
And they intentionally put a numbing agent in there so it would do the same thing that coke does? These people should be arrested!

Re: "Cocaine" Energy Drink

dude- that's totally f*cked up.

However, I am oddly curious.

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that is scarry....

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is the name really Cocaine?