School Dazed: Kids High On High Fashion For Back To School Cool

With both parents working HARD to ease their kids wants and needs these days, it seems that the more they have the more they want and that we are giving rise to a nation of takers. Only 40 or so years ago, getting into a good college was a privilege one had to work hard for and getting good grades was a priority for those who wished to succeed. Today, success is branded by the brands students wear, and most are not willing to wear just any brand.

According to statistics, experts assert that high school youth are asking not only for essentials but essentials with a label, most starting at the cost of $100 or more for a mere backpack, and just because it’s got a monogram. And, just what makes the item hot? Well, the fact the everyone in Hollywood has one. And, it doesn’t stop there. Thanks to shows that make tweens and teens more fashion and market savvy, more and more are aware of luxury labels and looking for name brand items such as $200 designer handbags and trendy jeans that cost well over $100.

In fact, so strong is the appeal of this designer back to school apparel that industry experts anticipate a sales growth of back to school items by about 5 percent totaling an estimated 27 billion in revenue.