Paint that cleans the air?

I know I saw a commercial or an ad recently for a brand of paint that absorbs chemicals from the air. I was hoping to use it in my sons room at our new house. Does anyone know what brand it is? Now that I'm looking for it I can't find it.

Re: Paint that cleans the air?

Here are some examples of the "air cleaning paint"

http://www.ecosorganicpaints.co.uk/air-pure-paint

http://www.knoxoutpaints.com/howitworks.do

I have my doubts about their effectiveness, but they do exist.