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NYC cab riders can pay with Trident Layers
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CouponKT
Our family is complete
Member since 6/06 16494 total posts
Name:
K
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NYC cab riders can pay with Trident Layers
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To support the launch of Trident Layers' Cool Mint + Melon Fresco flavor, the brand will run a one-day promotion in which people who grab taxis from a special stand in Manhattan's Times Square can pay for their rides with packs of Trident Layers.
Between 6:30 a.m. and 2:30 p.m. on Oct. 21, Trident will run a branded cab stand/promotion area at the corner of Broadway and 42nd Street.
People who present a pack of Trident Layers -- either purchased or one of the free sample packs that will be distributed at the promotion location, while supplies last -- can use the pack to "pay" for a trip anywhere within the city limits in designated Trident Layers cabs.
The novel promotion ties in with the theme of Trident Layers' national, integrated marketing campaign: "So good you'll want to get paid in gum!"
While waiting for their cab rides, people will be able to participate in a number of activities.
A "Grab for Mint" game will offer the opportunity to enter a cylinder where 120 mint leaves are continually circulating, and grab as many as they can within 20 seconds to earn prizes.
They will also be able to pose for photos with celebrities, including reality TV star/chef Bethenny Frankel, and pick up coupons for the gum.
Message edited 10/18/2010 9:49:26 AM.
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Posted 10/18/10 9:49 AM  |
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Long Island's Largest Bridal Resource |
SecretTTC2010
LIF Adolescent
Member since 1/10 499 total posts
Name:
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Re: NYC cab riders can pay with Trident Layers
I saw a few of these cabs this morning on Madison and 42nd.
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| Posted 10/18/10 10:16 AM |
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MarathonKnitter
HAPPY
Member since 2/07 17374 total posts
Name:
EMBRACING CHANGE
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Re: NYC cab riders can pay with Trident Layers
sounds like it could be fun!
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| Posted 10/18/10 10:36 AM |
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MrsKS
Thank You St. Gerard.....
Member since 12/09 8306 total posts
Name:
Kerri
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Re: NYC cab riders can pay with Trident Layers
I'm sure the cab drivers will love getting paid in gum!!!!
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| Posted 10/18/10 11:37 AM |
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Barbiegrl
So in love with my little man!
Member since 8/09 2618 total posts
Name:
Barbara
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Re: NYC cab riders can pay with Trident Layers
I saw this cab yesterday on the Northern State
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| Posted 10/18/10 12:24 PM |
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jilliibabii
Mrs. O'Connor
Member since 6/10 12821 total posts
Name:
Jillian
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Re: NYC cab riders can pay with Trident Layers
That's hysterical.
Nobody ever pays me in Trident layers. 
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| Posted 10/18/10 2:43 PM |
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